Startups often go with Gusto, because it’s so user-friendly. Gusto, on the other hand, is considered very user-friendly, but lacks the broad range of business-related software QuickBooks offers. QuickBooks is generally not considered user-friendly by novices, but because QuickBooks has been around for so long, there are a large number of accountants who are already familiar and comfortable with it. Ease of use, number of employees, and features that are useful to the businesses needs are important factors. There are a variety of factors to consider when selecting a payroll service. Gusto was launched in 2012, originally under the name of Zenpayroll, and only offers cloud-based software. Both QuickBooks and Gusto offer full-service payroll platforms that are designed for small businesses. QuickBooks has been around since 1983 and offers both on-premises software and cloud-based software (Quickbooks Online).
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